Our name, PURE is a combination of our last names - Ure and Pettit. It also reflects our beliefs about exercise and nutrition - authentic, simple, and real. When it comes to exercise, you should do what you enjoy. Sometimes we get caught up in the latest and greatest, that can be OK. Finding what works for you is your greatest reward. The same goes for food. Choose whole foods, as close to the earth as possible. While we believe in challenging your body and mind, always focusing on the latest fads, trends, and cleanses will only provide a quick fix. Always aim for long-term success! For more information check out our programs.